Robert Lloyd - a Sir Gar Blog of random news . . . and some Clecs!

Branding changes have been made to some vehicles in the upgrading of the 489-strong fleet of Carmarthenshire Council vehicles. As new vehicles are acquired to the fleet, ranging from 26-tonne refuse vehicles to lightweight electric cars, you will be seeing more of the rebranded vehicles rolled out on roads across the county. The updating of the council's considerable fleet will achieve savings of more than half a million pounds over three years. The council will explore the potential for advertising on the back doors of light commercial vehicles to help boost income in these austere times. Already, 20 property maintenance vehicles have the new livery and some gritters have been refurbished with the rebranding in time for the busy winter period. County executive board member for environment transport services, Cllr Hazel Evans, said: “Our latest investment within the vehicle fleet, is the replacement of refuse collection vehicles at a cost of £4.35m, which when they arrive in 2016...

Ammanford has a new Twrch Trwyth boar brand designed to help create a distinctive and strong image for the town. The recognisable and memorable brand will used to market the town to locals and visitors alike and be used on promotional and events advertising material in the future. The newly-established Ammanford on Track Town Centre Partnership commented: “In the first instance the logos will be going on banners positioned at the gateways into the town, they will also be used on branded jute shopping bags. The banners will bring colour and vitality to the town creating an attractive centre with lots of activities and events going on. We will be using a variety of messages and colours on the banners spread around the town.” Council Leader Cllr Kevin Madge said: “This is an exciting step which will boost our efforts to promote Ammanford by creating a distinctive brand based on an established Mabinogion legend of Arthur hunting the Twrch Trwyth throughout the Amman and Gwendraeth Valle...