Alan puts the spotlight on QR codes
St Clears photographer and businessman Alan Evans is putting the spotlight on the new QR code technology. QR code is a special type of bar code which can be used by smartphone users. The technology makes getting further information and links as easy as a camera click. Mr Evans said: "QR codes are becoming essential marketing tools with the sales growth of mobile phones with cameras, providing the user with an instant response. "The QR code can hold a variety of information - URL links to websites, PDFs with business details, links to social networks and much more. "The benefits are that your leaflet does not get outdated-once the QR code is printed. The information it targets can be updated as frequently as you want. "There's no need for reprints. One of the biggest problems with advertising is publishing and printing cost. "The cost of printing 10,000 copies of a single brochure is a lot. "When crucial information changes, the advert...