'n-ergy works' plays key role in new campaign to reduce chewing gum litter
Neath Port Talbot Council has launched a new campaign with the aim of reducing littered gum in the local area. Encouraging residents to ‘Bin it your way’, the council has partnered with the Chewing Gum Action Group (CGAG), an organisation chaired by Defra and funded by the chewing gum industry, to tackle gum litter in the UK. The campaign, now in its eighth year, sees industry working with councils and BIDs to develop local initiatives to reduce chewing gum litter. Neath Port Talbot Council is among 16* local authorities and BIDs taking part in the 2013 activity. Results from previous years demonstrate the significant impact of the campaign on gum litter levels. Following 2012’s activity, gum litter levels fell by an average of 54% in participating areas, with some authorities reporting even better results. Cardiff Council reported a 93% decrease whilst Nottingham City Council and Coventry City Council announced drops of 88% and 85% respectively. The new advertising campai...