Stop Smoking Wales search for families to take part in high profile ad campaign
Stop Smoking Wales, the free NHS smoking cessation support service, is looking for families and individuals to share how their lives have been affected by a life threatening or life limiting illness caused by smoking. A high profile marketing campaign, which will run from 8 September on TV, radio and print, will encourage some of the 21 per cent of smokers in Wales to quit with support from Stop Smoking Wales. Dr Julie Bishop, Consultant in Public Health for Public Health Wales, is leading the campaign. She said: “Research shows that one in every two smokers will die of a smoking related disease if they don’t quit. Sadly, most smokers underestimate this risk and don’t realise the harm they are doing to their life expectancy by smoking. “We know that one of the most powerful ways to motivate people to quit smoking is by hearing other people’s stories of the dangers of smoking and the devastating effects a smoking-related illness can have.” If you or your family would like to be involve...