Heard the one about the Irishman?
Have you heard the one about the Irish singer/songwriter and the software designer who walked into a pub with a great idea? Pub and restaurant owners in Wales are starting to hear the story - and they are quickly appreciating that it’s no joke. “Business Cook is a recipe for business success,” Ammanford-based entrepreneur Patrick Lawlor said. “The food led businesses we are now talking to quickly realise we don’t have many jokes to tell them, but we do have a money-making marketing system which should leave them laughing all the way to the bank.” Mr Lawlor, already a widely respected musician, has teamed up with business partner and software designer Richard Chubb to develop new hi-tech tools which can boost profits for hotel, restaurants, takeaways and pub grub venues. “Essentially, we have developed tools which make it easy to increase customers and therefore profit,” said Mr Lawlor. “In these difficult economic times, food outlets need to use every available tool to keep the busines...