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'Dai Greene' campaign wins national award

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A campaign that supported local hero Dai Greene has been given a prestigious national award. Good Luck Dai Greene was launched earlier this year as part of a drive to support the Llanelli athlete in his Olympic bid. Although Dai did not get gold, he was praised by hundreds of people for his efforts and for being an excellent ambassador for sport, for Llanelli, Carmarthenshire and Wales. The campaign was supported by many residents in Dai’s home town and an event which took place in the St Elli Centre was hugely popular. A lifesized cardboard cut out of Dai travelled around the town centre for a competition which also rose awareness of the campaign. Good Luck Dai Greene wristbands were worn by hundreds of people, many of whom also signed good luck pledges. The initiative, run by Carmarthenshire County Council’s SirGarPR team, won the gold Chartered Institute of Public Relations award for Best Sporting Campaign, beating off competition from across Wales. The judges said: “Carma...

'SirgarPR' wins public relations prize

SirgarPR is the best in-house council public relations team in Wales – and that’s official! Carmarthenshire County Council’s Press and Communications section won the gold award at the recent Chartered Institute of Public Relations Pride awards. The team, which is a one-stop-shop for all PR, has recently rebranded itself as SirgarPR. Judges said: “The judges considered this was a clear winner and an outstanding entry. The way the team has branded itself and built an impressive client base is very impressive. “Performance figures are excellent, with high satisfaction levels from all stakeholders. Judges were impressed by the quality and creativity of the work and the value for money offered.” The team also provides a service for several partner organisations such as Hywel Dda Health Board and CAVS, which includes graphic design, print, web, press and marketing. SirgarPR is also making its services accessible to other organisations, both locally and in other parts of Wales. Press Manager ...