Carmarthenshire producers on show in London
Eight Carmarthenshire food producers attended the recent International Food Exhibition at ExCel London Docklands.
The businesses, who went under the banner of Carmarthenshire Food & Drink on the Wales the True Taste stand, included Café Fair Trade, Calon Wen, Carmarthenshire Cheese Co, Caws Cenarth, Parsons Pickles, Prima Foods, Proper Welsh and Tregroes Waffles.
IFE is 2011’s largest gathering of international food and drink suppliers. From big brand suppliers to local & regional producers, over 1100 exhibitors from around the world took the opportunity to showcase thousands of new products to a massive audience of UK and international buyers.
Attending the four day event proved extremely beneficial in view of the quality of potential buyers visiting the stand. Producers who attended have between them generated important leads from supermarkets, wholesalers, airlines, independent stores, delis including own brand opportunities and potential export.
From initial enquiries business in excess of £200,000 per annum could well be generated from attending this prestigious event. This will have a knock on effect in ensuring the sustainability of local businesses and jobs within the county’s rural economy.
Carmarthenshire County Council head of economic development Wendy Walters said: “Carmarthenshire producers are being recognised on the international stage for the quality of their products. Buyers were seeking out the stands for specific companies showcasing their products. It is pleasing to note the continued success being enjoyed by the county’s food producers.’’
Steve Peace, director of Carmarthenshire Cheese Co, who attended the show, said: “Without the ongoing support of Carmarthenshire County Council, we would not be able to attend such events. Continued attendance is important for the development of our business and it is imperative that as a local company we attend to get our products to market to drive up sales.”
Carmarthenshire County Council has long recognised food as a growth sector within the county and are committed to providing assistance and support to businesses whether established or a start up.
The council’s support through the account management function is working closely with producers to help develop and expand their businesses. The success of rural businesses whether on farm, own business premises and Cross Hands Food Park is testament to the variety and quality of products available.
Cross Hands Food Park has been instrumental in the development of sustainable and expanding businesses and is recognised as the only dedicated Food Park throughout Wales.
The businesses, who went under the banner of Carmarthenshire Food & Drink on the Wales the True Taste stand, included Café Fair Trade, Calon Wen, Carmarthenshire Cheese Co, Caws Cenarth, Parsons Pickles, Prima Foods, Proper Welsh and Tregroes Waffles.
IFE is 2011’s largest gathering of international food and drink suppliers. From big brand suppliers to local & regional producers, over 1100 exhibitors from around the world took the opportunity to showcase thousands of new products to a massive audience of UK and international buyers.
Attending the four day event proved extremely beneficial in view of the quality of potential buyers visiting the stand. Producers who attended have between them generated important leads from supermarkets, wholesalers, airlines, independent stores, delis including own brand opportunities and potential export.
From initial enquiries business in excess of £200,000 per annum could well be generated from attending this prestigious event. This will have a knock on effect in ensuring the sustainability of local businesses and jobs within the county’s rural economy.
Carmarthenshire County Council head of economic development Wendy Walters said: “Carmarthenshire producers are being recognised on the international stage for the quality of their products. Buyers were seeking out the stands for specific companies showcasing their products. It is pleasing to note the continued success being enjoyed by the county’s food producers.’’
Steve Peace, director of Carmarthenshire Cheese Co, who attended the show, said: “Without the ongoing support of Carmarthenshire County Council, we would not be able to attend such events. Continued attendance is important for the development of our business and it is imperative that as a local company we attend to get our products to market to drive up sales.”
Carmarthenshire County Council has long recognised food as a growth sector within the county and are committed to providing assistance and support to businesses whether established or a start up.
The council’s support through the account management function is working closely with producers to help develop and expand their businesses. The success of rural businesses whether on farm, own business premises and Cross Hands Food Park is testament to the variety and quality of products available.
Cross Hands Food Park has been instrumental in the development of sustainable and expanding businesses and is recognised as the only dedicated Food Park throughout Wales.
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