'No Cold Calling' zones set up

Carmarthenshire has seen the setting up of two new No Cold Calling Zones.
The county now has some 20 zones following the establishment of zones at Brynhyfryd in Llanddarog and Brynglas in Drefach by the county council’s Trading Standards Service in partnership with Dyfed Powys Police.
No Cold Calling Zones started in Carmarthenshire in 2006 and have proved to be a success. They are set up in areas where elderly or vulnerable people live, or where there has been evidence of doorstep crime and problems with cold callers.
The aim of the zones is to protect Carmarthenshire consumers from bogus officials/workers, overbearing sales people and other scams.
The first zone was launched at Maes Elfryn Housing Complex, Llandeilo, in September 2006. Areas covered by Carmarthenshire’s No Cold Calling Zones include communities in Llandeilo, Pembrey, Llandovery, Llanstephan, Tycroes, Felinfoel, Llangunnor, Llanelli, Llwynhendy, Drefach, and Pendine.
All the No Cold Calling Zones have been set up to meet the Office of Fair Trading's criteria, that is zones are only set up where there is a high proportion of vulnerable residents or evidence of doorstep crime.
An evaluation of the zones showed that 68 per cent stated that they had not received any cold callers since the start of the No Cold Calling Zone, and 90 per cent stated that they had not had a bad experience with a cold caller since the start of the scheme.
Executive board member for public protection Cllr Pam Palmer said: “Cold calling can be a nuisance to elderly residents living in our community and can be used by unscrupulous salespeople and bogus callers as an opportunity to commit offences.
“I am delighted that two new zones have been established at Llanddarog and Drefach. No Cold Calling Zones are working well in Carmarthenshire.”

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