The new 'Shop Elli' column for the Llanelli Star

This is the new 'Shop Elli' column for the Llanelli Star - 

One of Llanelli’s oldest and best-loved businesses has given a vote of confidence to the St Elli Shopping Centre in Llanelli.
Saul Cass Jewellers has just renewed its lease at No14 in the centre.
“It’s very much a vote of confidence in the success of the centre,” said owner Laurence Cass, the third generation of the Cass family to run the business
“We have been associated with the St Elli Shopping Centre from the very beginning. We were one of the ‘founder’ shops when it first opened more than 15 years ago.
“We had a long and happy association with the centre and we obviously look forward to it continuing for many years to come after signing a new lease agreement with the shopping centre owners.
“Footfall through the centre is very impressive and we have a large clientele of regular customers who know our friendly staff so very well. We see the new lease as a slap on the back to the St Elli shopping centre for a job well done.”
St Elli Shopping Centre manager Andrew Stephens said he was delighted to see Saul Cass the association with the centre. “Saul Cass is a name which carries a huge amount of respect in Llanelli. They are one of our oldest and best-loved businesses and we are delighted they have signed a new lease agreement.”
Laurence Cass is the current managing director of Saul Cass, having taking over the reins of the business from his father Harry, who, in turn, took over stewardship of the business from his father Saul.
Saul Cass first started trading in 1920 in Stepney Street. The business also traded from Inkerman Street and Cowell Street before the move to the St Elli Shopping Centre.
Laurence Cass is recognised UK-wide as a jeweller of note, being a fellow of the Gemmological Association of Great Britain. 

(Left to right) Saul Cass staff members Andrew Jenkins, Yvonne Etheridge and Michelle James and St Elli shopping centre manager Andrew Stephens. 
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April events 
Thu 18th, Fri 19th, Sat 20th, Gilded Lili Vintage Craft Fair, Pyramid area.
Saturday 20th Rotary Club Stroke Awareness exhibition, Cone area Wilkinson pillar.
Wednesday 24th, Llanelli Epilepsy display, Cone area Market Hall entrance
Thursday 26th – League of Hospital Friends, Market Hall entrance
Friday 27th – Chooselife, Market Hall entrance
Saturday 28th RAFA, Market Hall entrance
Saturday 28th 1St Responders Awareness, Outside Wilkinson
Thu 25th, Fri 26th, Sat 27th Gilded Lili Craft Fair, Pyramid area
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St Elli people 
Andrew Stephens
Andrew Stephens, 48, is the manager of the St Elli Shopping Centre. He’s a Llanelli boy, born on ‘the Tyisha’, who grew up in Rice Street. He landed his first Saturday job at 15 in the food hall with the old Co-operative store in Llanelli. He attended Bryngwyn and then onto Llanelli Technical College in Alban Road before working at the Foster’s menswear shop. Andrew spent 14 months at Fosters before moving across to the Co-op in 1983. When the food hall closed at the Co-op, he moved across to the Living store. In July 1999, the Living department store closed. Andrew moved to night supervisor at Wilkinson’s. He is celebrating his 11th anniversary of working at the St Elli Centre.
Andrew says: “I’m Llanelli through and through – old enough to remember the old Co-operative pedestrian bridge straddling Murray Street and the two Co-op stores. I can remember so much about Llanelli’s shopping past, but it is important not to dwell too much on the past. Times change and shopping centres change. My aim is to make the Llanelli shopping experience a pleasant and memorable one for all our visitors.”
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Offers 
Until 24th April, The Fragrance shop they have a ‘Spring Clearout.’ Save up to 70% off across the store including the romantic floral scent Eternity 50ml by Calvin Klein, now just £19.99. Spray a slice of summer with Hugo Boss Orange for her 75ml just £34.99, saving £15. Guys can grab a bottle of JOOP! Go, aimed at rebellious, fun-loving young men with a fresh, go getting and always up-for-it attitude. JOOP! Go is just £21.99, saving £24. Or for a simply yet fresh scent grab Lacoste Eau de Bleu 100ml inspired by the iconic Lacoste collar shirt. Save £18 and grab the scent for just £29.99. Hurry, Spring Clearout ends on the 24th April.
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Website
The St Elli Shopping Centre website is at - http://www.stelli.co.uk/ 

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