Carmarthenshire's gardens in the spotlight
Carmarthenshire's world class gardens have been showcased to green-fingered enthusiasts from across the UK.
Tourism officers have promoted the county at the acclaimed BBC Gardeners World Live show.
They hope to attract visitors from across the country and sell the region as a must-see holiday destination.
Flagship attractions like Aberglasney Gardens and the National Botanic Garden of Wales will be heavily promoted, in a bid to lure keen gardeners to the county.
County Council tourism and marketing officer Hywel Davies travelled to the N.E.C in Birmingham this week for the annual show.
It is one of the biggest and most popular in the tourism calendar and attracts more than 100,000 visitors.
Experts including Monty Don, Alan Titchmarsh and the presenters from Gardeners World helped pull in record crowds to the event, which ran from Wednesday to Sunday.
Tourism staff say the show is the perfect target market for visitors to Carmarthenshire.
Hywel, who is one of Wales’ most experienced tourism officers with experience at Disney, Chessington World of Adventures and St Fagans, managed a trade stand at the show, along with staff from Aberglasney.
He said: “BBC Gardeners Live is a very important event for us and we were promoting the fantastic gardens and castles of Carmarthenshire to the thousands of visitors attending.
“We took a stock of brochures and literature and market research was carried our during the event.
“The show is a celebration of gardening and is a real haven for the UK’s keenest gardeners.
“We were delighted to have the opportunity to promote the delights of Carmarthenshire to such a wide audience.”
The move is part of a major drive by the council to sell Carmarthenshire as a visitor destination.
The county’s tourism industry is worth a massive £332 million, with nearly three million visitors flocking to the county.
Tourism and Marketing Manager Huw Parsons said: “Carmarthenshire has a strong tourist industry and we are always looking at new ways of strengthening that even further.
“This show with its strong reputation is an ideal platform to proactively market the county and its superb gardens like Aberglasney and the National Botanic Garden of Wales.
“We have the Millennium Coastal Park, along with Blue Flag beaches, golf courses, castles and beautiful countryside, and we want to make sure that everyone knows about them.”
Regeneration Executive Board Member cllr Clive Scourfield said: “Carmarthenshire is a fantastic destination for visitors and I am delighted that so much proactive work is underway to attract more people to the region.”
Council tourism and marketing officer Hywel Davies.
Tourism officers have promoted the county at the acclaimed BBC Gardeners World Live show.
They hope to attract visitors from across the country and sell the region as a must-see holiday destination.
Flagship attractions like Aberglasney Gardens and the National Botanic Garden of Wales will be heavily promoted, in a bid to lure keen gardeners to the county.
County Council tourism and marketing officer Hywel Davies travelled to the N.E.C in Birmingham this week for the annual show.
It is one of the biggest and most popular in the tourism calendar and attracts more than 100,000 visitors.
Experts including Monty Don, Alan Titchmarsh and the presenters from Gardeners World helped pull in record crowds to the event, which ran from Wednesday to Sunday.
Tourism staff say the show is the perfect target market for visitors to Carmarthenshire.
Hywel, who is one of Wales’ most experienced tourism officers with experience at Disney, Chessington World of Adventures and St Fagans, managed a trade stand at the show, along with staff from Aberglasney.
He said: “BBC Gardeners Live is a very important event for us and we were promoting the fantastic gardens and castles of Carmarthenshire to the thousands of visitors attending.
“We took a stock of brochures and literature and market research was carried our during the event.
“The show is a celebration of gardening and is a real haven for the UK’s keenest gardeners.
“We were delighted to have the opportunity to promote the delights of Carmarthenshire to such a wide audience.”
The move is part of a major drive by the council to sell Carmarthenshire as a visitor destination.
The county’s tourism industry is worth a massive £332 million, with nearly three million visitors flocking to the county.
Tourism and Marketing Manager Huw Parsons said: “Carmarthenshire has a strong tourist industry and we are always looking at new ways of strengthening that even further.
“This show with its strong reputation is an ideal platform to proactively market the county and its superb gardens like Aberglasney and the National Botanic Garden of Wales.
“We have the Millennium Coastal Park, along with Blue Flag beaches, golf courses, castles and beautiful countryside, and we want to make sure that everyone knows about them.”
Regeneration Executive Board Member cllr Clive Scourfield said: “Carmarthenshire is a fantastic destination for visitors and I am delighted that so much proactive work is underway to attract more people to the region.”
Council tourism and marketing officer Hywel Davies.
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