Carmarthenshire gets to grips with gum litter
A campaign to get to grips with chewing gum litter on the streets and pavements of Carmarthenshire is to be launched this summer.
Carmarthenshire County Council is one of 12 councils nationwide that has been selected to take part in this year’s annual campaign to reduce chewing gum litter, run by the Chewing Gum Action Group (CGAG).
The campaign which will be run during August and September will target gum-chewers with striking posters ‘Bin your gum or it could cost you £75’. The aim is to make chewers aware of the fines associated with irresponsible disposal of gum.
The CGAG has been running successful campaigns to change the behaviour of irresponsible gum-chewers since 2006. Previous campaigns have shown a positive shift in chewers’ attitudes and resulted in significant reductions in gum litter in the areas where the campaign was active.
The 2009 campaign achieved an overall reduction in gum litter of 48% and it is hoped that this years’ campaign will be another success and persuade chewers to think twice before dropping their gum on the floor.
As a campaign partner, the council will receive paid-for advertising for the area and support from the group.
Council executive board member for the environment Councillor Haydn Jones said: “We are delighted that Carmarthenshire has been chosen to take part in this year’s campaign. We hope the message, which highlights the fine for littering, will persuade chewers to think twice about dropping their gum on the floor and encourage them to use the bins available.”
The campaign will engage with many sectors of the local community including local businesses, schools, colleges and shopping centres.
Carmarthenshire County Council is one of 12 councils nationwide that has been selected to take part in this year’s annual campaign to reduce chewing gum litter, run by the Chewing Gum Action Group (CGAG).
The campaign which will be run during August and September will target gum-chewers with striking posters ‘Bin your gum or it could cost you £75’. The aim is to make chewers aware of the fines associated with irresponsible disposal of gum.
The CGAG has been running successful campaigns to change the behaviour of irresponsible gum-chewers since 2006. Previous campaigns have shown a positive shift in chewers’ attitudes and resulted in significant reductions in gum litter in the areas where the campaign was active.
The 2009 campaign achieved an overall reduction in gum litter of 48% and it is hoped that this years’ campaign will be another success and persuade chewers to think twice before dropping their gum on the floor.
As a campaign partner, the council will receive paid-for advertising for the area and support from the group.
Council executive board member for the environment Councillor Haydn Jones said: “We are delighted that Carmarthenshire has been chosen to take part in this year’s campaign. We hope the message, which highlights the fine for littering, will persuade chewers to think twice about dropping their gum on the floor and encourage them to use the bins available.”
The campaign will engage with many sectors of the local community including local businesses, schools, colleges and shopping centres.
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