Take the worry out of meat buying, buy local at Cwmcerrig


Bosses at the award-winning Cwmcerrig Farmshop have a simple message to consumers in the wake of the horsemeat beefburgers scandal.
“It pays to shop at places where you can genuinely trust the standard, the quality and the origin of your meat products,” Cwmcerrig partner Roland Watkins said.
“The consumer has some clear choices. Yes, the big supermarket chains are popular, but we are increasingly finding that people are starting to care much more about the origin of their meats and what goes into different meat products.
“This is where shops like Cwmcerrig win hands down. We cut down on the food miles and where possible we use our homebred Hereford cattle and farm-raised Texel sheep and lambs.
“We have the finest venison sourced from the prestigious National Trust farm at Dinefwr Park.
“All our other meat products are from local suppliers. We care passionately about the environment and cutting down on food miles is very important to us.
“The fewer miles between the animal and the plate the better. It is better in animal husbandry and welfare terms, it is better environmentally and that means it is better for all of us.
“Also, the beauty of running a farmshop where everything is sourced so close to home is that we can vouch for the integrity of our products.
“The nationals now have a headache about recalling 10 million beefburgers.
“We will never get problems like that as the provenance of our meat products is there for all to see.”
Cwmcerrig has won two prestigious Gold Taste of Wales awards.
The awards are regarded as the ‘Oscars’ of the food and drink industry in Wales.
Mr Watkins said: “We have built up a great reputation for our meat here at Cwmcerrig and we take pride in producing quality, value-for-money products which are appreciated by our customers.
“We also take great pride in making sure that the accent in our farmshop is on sourcing products locally.
“We take great pride here in Cwmcerrig in putting Carmarthenshire firmly on the food map. Two Gold awards is a magnificent achievement and a great testament to the hard work put in by one and all here at Cwmcerrig.”
The news of the Taste of Wales awards followed hot on the heels of Cwmcerrig being nominated for two prestigious UK Farm Retail Awards run by the National Farmers’ Retail and Markets Association (FARMA).
Other recent awards include two National Trust Fine Farm Produce awards.
The business was rewarded for its Dinefwr Venison and Dinefwr Venison Red Wine and Onion Sausages.
  • Cwmcerrig Farmshop first opened in 2009 with the aim of securing a sustainable future for the family farm and providing quality, value-for-money produce to the local community. There are 21 members of the Watkins family involved in the project. The Watkins family (Roland, Reuben, Stuart, Tom and Davina) have been farming at Cwmcerrig since the 1950s. 
Weblinks –
http://www.cwmcerrigfarmshop.co.uk
Facebook: ‘Cwmcerrig Farmshop and Grill’ (business)
Twitter: @CwmcerrigFarm
Contacts details:
Tel: 01269 844405
E-mail: info@cwmcerrigfarmshop.co.uk
Address: Cwmcerrig Farm, Gorslas, Llanelli, Carmarthenshire, SA14 7HU

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