Tourism worth £300million to Carmarthenshire
Tourism is worth more than £300m to Carmarthenshire’s economy according to new research.
The good news comes on the heels of an article in trendy fashion magazine Red which listed Carmarthenshire as second in its list of coolest places to visit in 2011 - in front of global locations such as Mozambique, Laos and Miami.
Visitors are voting with their feet, according to the UK-wide Steam (Scarborough Tourism Economic Activity Monitor) model, which reports that visitor numbers rose by over 38,000 to 2.97million in 2010.
This helped boost total spending in the county in 2010 by five per cent to £332million.
The research also shows that more than 6,269 full time equivalent jobs are supported by the county’s tourism industry, an increase of four per cent since 2009.
Carmarthenshire County Council has welcomed the report which it says shows how much the county has to offer and demonstrates that it is being effectively marketed.
The county has an ongoing strategy of regeneration has increased the attractiveness of former industrial areas as well as providing more tourist facilities in rural areas and of promoting Carmarthenshire-branded campaigns in the key English market that is looking for UK holiday breaks.
Executive board member for regeneration and leisure Cllr Clive Scourfield said: “These figures show what a huge contribution tourism makes to the local economy. I am delighted by the fact that visitors are discovering what Carmarthenshire has to offer and are choosing to have holidays here.
“I can think of quite a number of reasons why they would come. We have a huge range of stunning natural resources from our coastline to mountains, from forests to eight-mile-long beaches.
“We have an increasing number of very astute and successful business people running quality and market-led tourist operations in the county. Even the weather has been better this year!”
The good news comes on the heels of an article in trendy fashion magazine Red which listed Carmarthenshire as second in its list of coolest places to visit in 2011 - in front of global locations such as Mozambique, Laos and Miami.
Visitors are voting with their feet, according to the UK-wide Steam (Scarborough Tourism Economic Activity Monitor) model, which reports that visitor numbers rose by over 38,000 to 2.97million in 2010.
This helped boost total spending in the county in 2010 by five per cent to £332million.
The research also shows that more than 6,269 full time equivalent jobs are supported by the county’s tourism industry, an increase of four per cent since 2009.
Carmarthenshire County Council has welcomed the report which it says shows how much the county has to offer and demonstrates that it is being effectively marketed.
The county has an ongoing strategy of regeneration has increased the attractiveness of former industrial areas as well as providing more tourist facilities in rural areas and of promoting Carmarthenshire-branded campaigns in the key English market that is looking for UK holiday breaks.
Executive board member for regeneration and leisure Cllr Clive Scourfield said: “These figures show what a huge contribution tourism makes to the local economy. I am delighted by the fact that visitors are discovering what Carmarthenshire has to offer and are choosing to have holidays here.
“I can think of quite a number of reasons why they would come. We have a huge range of stunning natural resources from our coastline to mountains, from forests to eight-mile-long beaches.
“We have an increasing number of very astute and successful business people running quality and market-led tourist operations in the county. Even the weather has been better this year!”
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