Business challenge for Carmarthenshire

Business entrepreneurs in Carmarthenshire are being challenged to enter the Dragons’ Den.
People with business ideas, inventions or products with serious potential, who are looking for funding, are being sought to apply for the next series.
Carmarthenshire County Council’s economic development team are now encouraging budding Richard Bransons in the county to take on the Dragons.
Head of Economic Development Wendy Walters said: “This is an opportunity for any business people to get investment in themselves or their companies.
“We appreciate it can be difficult to face the Dragons but would urge those who are confident of their service or product, but need a helping hand, to give it a go.”
Dragons including James Caan, Deborah Meaden, Peter Jones, Duncan Bannatyne and Theo Paphitis have invested thousands of pounds into new ventures since the series began.
A member of the production team said: “Dragons’ Den is a challenging place to pitch, but it’s also a genuine business opportunity to secure investment.
“In the most recent series, 15 entrepreneurs accepted offers of investment in the Den and plenty more have gone on to find success even without the backing of the Dragons.
“The BBC is currently searching for Britain’s best entrepreneurs and will be auditioning throughout the coming months.
“We want to hear from anyone who thinks they’ve got what it takes to enter the Dragons’ Den.
“Hopefully some Carmarthenshire people will take the plunge and choose to apply.”
Dragons Den rules are that entrepreneurs ask for a cash investment in return for equity in their business.
However, they must get at least the amount they ask for or they will walk away with nothing.
The Dragons are prepared to listen to a pitch for any kind of business but they must be convinced that it will make money.
As demonstrated by the investments in the last seven series, ideas, businesses and products that meet some or all of the following criteria stand a good chance of securing the Dragons’ interest:
• A Unique Selling Point: a product that serves a need like nothing else.
• Scalability: something that can be up scaled to make real money.
• Route to Market: the clear way the product can be sold and marketed.
• Mutually Beneficial Arrangement: just what will the Dragons get out of it.
• Exit Strategy: a plan of how the entrepreneur/Dragon will exit and make money.
Application forms and more information is available by e-mail to dragonsden@bbc.co.uk or visit www.bbc.co.uk/dragonsden

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