The latest 'Looking After Business' column from Clay Shaw Butler
By Nigel Roberts, finance and banking specialist with Carmarthen-based accountants Clay Shaw Butler
Like me, you may rely on the children to provide ‘education’ on the latest developments on social media.
And you probably ask yourself the question: What’s it all about? Are Facebook and Twitter and all other bits of social media relevant to how we do business?
Digital marketing specialists Add People (www.addpeople.co.uk) have been busy studying 3,000 UK businesses to find out how they use Twitter to help drive their businesses.
Here are the Top 20 tactics they discovered for using Twitter for business -
1 Help others with problems by using the hashtag # for your industry term.
2 Share tips related to your business and work-life balance.
3 Share photos of conferences, travel, products and other finds.
4 Provide selected highlights from a conference or event.
5 Report industry, company, world and other news related to your business, together with commentary.
6 Link to articles and content posted elsewhere, saying why it’s valuable
7 Post original thoughts on your topic, industry and business.
8 Join industry and topic groups related to your business and career.
9 Feed your tweets into other social networks like Facebook and LinkedIn
10 Regularly take part in Twitter chats related to your industry.
11 Research prospects before meeting them. You can gain a lot of valuable information just from scanning their tweets, profile and contacts
12 Give referrals via Twitter. What goes around comes around
13 Spread your tweets throughout the day, rather than posting all at once. People check Twitter at different times.
14 Respond to tweets which relate to your industry.
15 Publish your Twitter ID on business cards, email signature, email, newsletters, web sites and brochures, so prospects can learn more about you.
16 Post any business discounts and offers on Twitter.
17 Use keywords on your profile and a fun fact to earn trust, add personality and enable you to be found.
18 Dump the default Twitter avatar and use a good photograph of yourself or a suitable image.
19 Follow experts, companies, competitors and leaders in your industry.
20 Be authentic, genuine and real. In other words, be yourself.
Of course, the team at Clay Shaw Butler are on Twitter. Look for @clayshawbutler. We have more than 100 followers, so join the club!
The team at Clay Shaw Butler can be contacted on 01267 228500 or through the website at www.clayshawbutler.com
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